Privacy & Cookies

1. OUR APPROACH TO PRIVACY

1.1 The Local Littles and Co Ltd ("The Littles", "we", "our" or "us") is committed to protecting and respecting your privacy. This privacy policy ("Privacy Policy") sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you ("personal information") and information regarding our use of cookies and similar technologies.

1.2 We operate a service, which we make available through our website at www.thelittlesandco.com (our "Website"), that enables you to find local children’s activities (our "Service").

1.3 This Privacy Policy applies to our Service. Please ensure that you have read this Privacy Policy and understood how we collect, store, use and disclose your personal information before accessing or using the Service.

2. WHO IS RESPONSIBLE FOR THE USE OF YOUR PERSONAL INFORMATION

2.1 The Local Littles and Co Ltd is the controller of the personal information we hold about you in connection with your use of the Service. This means that we determine and are responsible for how your personal information is used.

3. PERSONAL INFORMATION WE COLLECT FROM YOU WHEN YOU USE THE SERVICE OR COMMUNICATE WITH US

3.1 We collect personal information that you voluntarily submit directly to us when you use the Service. This can include information you provide to us when you set up an account on the Service, fill in a form, purchase a product, correspond with us by phone, e-mail or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, enter a competition or promotion through a social media channel or use some other feature of the Service. We may also collect personal information from third parties, such as social networks.

3.2 We will indicate to you where the provision of personal information is mandatory or optional. If you choose not to provide personal information marked as mandatory, we may not be able to provide certain features of the Service to you or respond to your other requests.

3.3 The table at ANNEX 1 sets out in detail the categories of personal information we collect about you and how we use that information when you use the Service, as well as the legal basis which we rely on to process the personal information and recipients of that personal information.

4. INFORMATION WE COLLECT ABOUT YOU AUTOMATICALLY

4.1 We also automatically collect personal information about how you access and use the Service, and information about the device you use to access the Service when you visit our Website, read our emails, or otherwise engage with us.

4.2 The table at ANNEX 2 sets out in detail the categories of personal information we collect about you automatically and how we use that information. The table also lists the legal basis which we rely on to process the personal information and recipients of that personal information. For more information on cookies and other tracking technologies we use to collect this information, please see Section 10 below.

4.3 We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalised experience regardless of how you interact with us.

4.4 We may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving the Service and developing new products and features. We may also share such anonymised and aggregated information with others.

5. HOW LONG WILL WE STORE YOUR PERSONAL INFORMATION

5.1 We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements.

5.2 To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and the applicable legal requirements.

6. RECIPIENTS OF PERSONAL INFORMATION

6.1 We may share your personal information with the following (as required in accordance with the purposes set out in Annexes 1 and 2):

(a) Service providers and advisors: we may share your personal information with third party vendors and other service providers that perform services for us or on our behalf, which may include providing professional services, such as legal and accounting services, mailing, email or chat services, fraud prevention, web hosting, or providing analytic services.

We have listed examples of specific service providers that we use in Annexes 1 and 2.

(b) Payments providers: we will also share certain personal information, such as your name, payment details and the amount payable by you for any purchases you make through our Service, with our payment service providers for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

(c) Purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.

(d) Law enforcement, regulators and other parties for legal reasons: we may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements, including our Terms of Service; and/or (iii) exercise or protect the rights, property, or personal safety of KatKin, its users or others.

7. MARKETING AND ADVERTISING

7.1 From time to time we may contact you with information about our products and services, including sending you marketing messages and asking for your feedback on our products and services.

7.2 Most marketing messages we send will be by email. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you.

7.3 You can opt out of receiving marketing messages by clicking on the unsubscribe link at the bottom of our marketing emails or by updating your preferences through your account on the Service.

7.4 If you opt out of receiving marketing messages, we will still need to send you service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).

8. STORING AND TRANSFERRING YOUR PERSONAL INFORMATION

8.1 Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. All personal information we collect will be stored by our cloud hosting provider on secure servers. You should also take care to keep your login details secure and beware of scammers. Note that we will never send you unsolicited emails or contact you by phone requesting your account ID, password, credit or debit card information or national identification numbers.

8.2 International Transfers of your Personal Information. The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations. Your personal information may be processed outside of the UK / EEA including in the United States.

8.3 In the event of such a transfer, we ensure that: (i) the personal information is transferred to countries recognised as offering an equivalent level of protection; or (ii) the transfer is made pursuant to appropriate safeguards, such as standard data protection clauses adopted by the European Commission and/or UK government.

8.4 If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this Privacy Policy.

9. RIGHTS FOR UK AND EEA USERS

9.1 If you are accessing our Service from the UK or EEA, in accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:

(a) Right of access. The right to obtain access to your personal information along with certain related information.

(b) Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.

(c) Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.

(d) Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.

(e) Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.

(f) Right to withdraw consent. If you have provided consent for the processing of your personal information, you have the right to withdraw your consent. If you withdraw your consent, this will not affect the lawfulness of our use of your personal information before your withdrawal.

9.2 You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal information, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.

9.3 If you wish to exercise one of these rights, please contact us using the contact details at the end of this Privacy Policy.

9.4 You also have the right to lodge a complaint to your local data protection authority. If you are based in the European Union, information about how to contact your local data protection authority is available here. If you are based in the UK, information about how to contact your local data protection authority is available here.

10. COOKIES AND SIMILAR TECHNOLOGIES USED ON OUR WEBSITE

10.1 We and our third-party service providers automatically collect information about you when you use our Service, as further described in ANNEX 2. We typically collect this information through tracking technologies including cookies, pixels and embedded scripts (collectively "cookies").

10.2 We use the following types of cookies:

(a) Strictly necessary cookies. These are cookies that are required for the essential operation of our Website such as to authenticate users and prevent fraudulent use.

(b) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

(c) Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

(d) Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

10.3 The specific cookies we use are set out in more detail in ANNEX 3.

10.4 Other than strictly necessary cookies, we will only use cookies to the extent that you give us your consent to do so. If you do not wish to receive cookies at all, most browsers will also allow you to change your cookie settings to reject all cookies. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our Service. These settings will typically be found in the "options" or "preferences" menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the "Help" option in your browser for more details.

(a) Cookie settings in Chrome

(b) Cookie settings in Firefox

(c) Cookie settings in Safari and iOS

(d) Cookie settings in Internet Explorer

10.5 If you only want to limit third party advertising cookies, you can turn such cookies off by visiting the following links (please bear in mind that there are many more companies listed on these sites than those that drop cookies via our Website):

(a) Your Online Choices (http://www.youronlinechoices.com/)

(b) Network Advertising Initiative (http://www.networkadvertising.org/)

(c) Digital Advertising Alliance (http://www.aboutads.info/consumers)

11. TRACKING TECHNOLOGIES USED IN OUR EMAILS

11.1 Our emails may contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. This helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests and to understand if you have opened and read any important administrative emails we might send you.

11.2 Most popular email clients will allow you to block these pixels by disabling certain external images in emails. You can do this through the settings on your email client – these generally give you the option of choosing whether emails will display "remote images", "remote content" or "images" by default.

11.3 Some browsers also give you the option of downloading and installing extensions that block pixels and other tracking technologies.

12. INTEREST BASED ADVERTISING

12.1 We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history and use of the Website. We may share, or we may permit third party online advertising networks, social media companies and other third party services to collect information about your use of the Website over time so that they may play or display ads on the Website, on other websites, apps or services you may use (including Facebook), and on other devices you may use.

12.2 Typically, but not always, this information is collected through cookies and similar tracking technologies. These third parties may collect, or we may share, mobile identifiers, such as the ID for Advertising for iOS (IDFA), Google Advertising ID, as well as your device's IP address, information about other applications on your device, your location, information about your use of the Website, email address or hashed data and information about which advertisements you have seen or clicked on.

12.3 We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

12.4 We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.

12.5 We and our third-party partners may also link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to the Website. We may also work with third party partners who employ tracking technologies, or the application of statistical modelling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as user ID) with third party advertising partners to help recognise you across devices. We and our partners can use this cross-device linkage to serve interest-based advertising and other personalised content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.

12.6 You may be able to limit the use of these identifiers for interest-based advertising on a particular device through the settings on your device by selecting "limit ad tracking" (iOS) or "opt out of interest based ads" (Android). You may also be able to opt-out of some, but not all, interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.

12.7 To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit:

(a) the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices;

(b) the DAA’s resources at www.aboutads.info/choices; and/or

12.8 Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt you out from receiving interest-based ads on that specific browser or device, but you may still receive interest-based ads on your other devices. You would need to perform the opt-out on each browser or device you use.

12.9 Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or devices, or use another operating system, you will need to opt-out again.

12.10 Please note that opting out of interest-based advertising does not mean you will no longer see advertising on your device – it just means that adverts may no longer be tailored to your interests.

13. LINKS TO THIRD PARTY SITES

13.1 The Service may, from time to time, contain links to and from third party websites, including those of other users, our partner networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.

14. OUR POLICY TOWARDS CHILDREN

14.1 The Service is not directed at persons under 18. We do not knowingly collect or solicit personal information from any persons under the age of 16. In the event that we learn that we have inadvertently collected personal information from a child under age 16, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 16, please contact us at hello@thelittlesandco.com.

15. CHANGES TO THIS POLICY

15.1 We may update this Privacy Policy from time to time and so you should review this page periodically. When we change this Privacy Policy in a material way, we will update the "last modified" date at the end of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.

16. NOTICE TO YOU

16.1 If we need to provide you with information about something, whether for legal, marketing or other business-related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on the Service. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this privacy policy.

17. CONTACTING US

17.1 Please contact hello@thelittlesandco.com if you have any questions, comments and requests regarding this Privacy Policy.

17.2 This Privacy Policy was last modified on 15 August 2024.

ANNEX 1 : PERSONAL INFORMATION YOU PROVIDE TO US

Listed as:

Category of personal information;
- How we may use it; Legal basis for the processing; Recipients of personal data
Contact information such as your first name, last name, address (home and billing address), phone number and e-mail address.
- We use this information to set up and authenticate your account and to communicate with you; The processing is necessary for the provision of a service to you.
- We may use this information to deal with enquiries and complaints made by or about you relating to the Service; The processing is necessary for our legitimate interests, namely administering the Service, and for communicating with you effectively to respond to your queries or complaints.
- We may use this information to send you marketing communications in accordance with your preferences; The processing is necessary for our legitimate interests, namely sending you marketing communications relating to our own products that are similar to those you have bought or in which you have expressed an interest.
- We may use this information when you choose to participate in promotions or contests that we run. We ask those who enter into promotions or contests to provide this information so that we can contact you in relation to the promotion or contest, for example, we will notify you if you win a prize; The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests.
- We may use this information to contact you when you provide us with feedback, for example, when you participate in online surveys. We use such information in order to administer and improve the Service; The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests; We will only use your personal information in this way to the extent you have given us consent to do so.
Comments and opinions. When you contact us directly, e.g. by email or phone, we will record your comments and opinions.
- We may use this information to address your questions, issues and concerns; The processing is necessary for our legitimate interests, namely communicating with users and responding to queries, complaints and concerns; We may share this information with marketing tools.
- We may use this information to create new products and features available through the Service or otherwise improve the Service; The processing is necessary for our legitimate interests, namely developing and improving the Service.
Payment processing is necessary for our legitimate interests, namely developing and improving the Service.
- We may use this information to process the payments you make or receive through the Service; The processing is necessary for the performance of a contract, to facilitate transactions, and to provide customer support; We may share this information with Stripe and other payment services providers we may use, so that you can make payments through the Service.
Information received from third parties, such as social networks. If you interact with the Service through a social network, we may receive information from the social network such as your name, profile information, user ID, and any other information you permit the social network to share with third parties. The data we receive is dependent on your privacy settings with the social network.
- We may use this information when you choose to participate in promotions or contests that we run. We collect this information so that we can contact you in relation to the promotion or contest, for example, we will notify you if you win a prize; The processing is necessary for our legitimate interests, namely administering the promotion or contest, and for communicating with you in relation to such promotions or contests; We may share this information with marketing tools.
Your preferences, such as preferences set for notifications, marketing communications, how the Service is displayed and the active functionalities on the Service.
- We use this information to provide notifications, send news, alerts and marketing communications and provide the Service in accordance with your choices, and to ensure that we comply with our legal obligation to send only those marketing communications to which you have consented; The processing is necessary for our legitimate interest, namely ensuring the user receives the correct marketing and other communications, and that this is displayed in accordance with the user's preferences; We may share this information with marketing tools.

ANNEX 2 : PERSONAL INFORMATION COLLECTED AUTOMATICALLY